M Thomas Apple Author Page

Gorog summarised in the memo:

• This group comprises millions of individuals who are deeply interested in our space programme
• The name “Enterprise” is tied in with the system on which the Nation’s economic structure is built.
• Use of the name would provide a substantial human interest appeal to the rollout ceremonies scheduled for this month in California, where the aeronautical industry is of vital importance.

It is really too bad that the shuttle looked nothing at all like the Enterprise (Constitution class).

And an odd coincidence that the original name chosen by NASA was…

…Constitution…