On a lark, I signed up for a “BrandYourself” account a few weeks ago.
I’d read about it via a Quartz link and was curious. I’ve been living outside the US Culture Bubble for about two decades now, so I’ve largely missed the “OMG my employer is checking my SNS posts” terror that (apparently) has been sweeping the nation.
My first BrandYourself warning: You have 738 Risk Factors!
It’s been a few days now since the “big reveal” that a social science researcher sold information from 50,000,000 Facebook users to a third party company (which used said info for various campaign purposes, but that’s another topic for another blog….).
Somehow, we all managed to be surprised by this. What about our right to privacy? How dare our personal information be used without our permission!
How did we all get so naïve about technology and its control over us?