On a lark, I signed up for a “BrandYourself” account a few weeks ago.
I’d read about it via a Quartz link and was curious. I’ve been living outside the US Culture Bubble for about two decades now, so I’ve largely missed the “OMG my employer is checking my SNS posts” terror that (apparently) has been sweeping the nation.
My first BrandYourself warning: You have 738 Risk Factors!
It’s been a few days now since the “big reveal” that a social science researcher sold information from 50,000,000 Facebook users to a third party company (which used said info for various campaign purposes, but that’s another topic for another blog….).
Somehow, we all managed to be surprised by this. What about our right to privacy? How dare our personal information be used without our permission!
How did we all get so naïve about technology and its control over us?
As I sit here in front of my computer late at night, on the verge of the 2016 US presidential election, I’m struck by the choice I had to make. Two different versions of a future US society: one that invites multidiversity and multiethnicity in all their chaotic, unpredictable combinations, and one that shuts the door and preserves a traditional us vs them, insider vs outsider mentality.
By all rights, I should support the latter. I’m from a small town of less than 3,000 inhabitants, close to 99.99% white, deep in the heart of Upstate New York. I grew up surrounded by people who basically looked like me, enjoyed camping and hiking, canoeing and fishing, playing baseball and football and video games. Driving. A lot. I did yard work when I was old enough to get my working papers (back then, you didn’t get your social security number until you applied for it after age 14). In the spring, I helped my father in the garden. In the summer I mowed lawns. In the fall I raked leaves. In the winter I shoveled driveways. In high school, I had a part-time at a local pizza place, then at McDonald’s, then washed dishes in a nearby town. All our customers were white. All of them spoke English. It was all just fine, everybody looking the same and acting the same. Everybody just like me. Continue reading →