On a lark, I signed up for a “BrandYourself” account a few weeks ago.

I’d read about it via a Quartz link and was curious. I’ve been living outside the US Culture Bubble for about two decades now, so I’ve largely missed the “OMG my employer is checking my SNS posts” terror that (apparently) has been sweeping the nation.

My first BrandYourself warning: You have 738 Risk Factors!

OMG. What were they? Was I really putting myself at risk? Continue reading →